This project aimed to launch, in a creative way, Cerelac’s rebranding and three new products for digital influencers.
O Biológico de Cerelac
Cerelac is the most important brand and the one with the biggest equity within Nestlé’s Baby Food segment.
This Love Brand is recognised by its experience and its presence in the life of many Portuguese families for 80 years.
Emphasize the products’ “Bio” factor, an approach totally focused on nature.
Pratical products, allowing them to be consumed anytime, anywhere, lightening parents’ day to day life.
Focus on exhibiting the new packaging’s layout, presenting the new logo.