Shift Thinkers was the chosen agency to create the Institutional Campaign that celebrates the 230th anniversary of the Jerónimo Martins Group, a Portuguese giant which is part of the top 50 largest retailers in the world.
The goal was to create a campaign that highlighted this milestone, projecting the future and celebrating Jerónimo Martins Group’s spirit of resilience, determination, and innovation.
Thus, supported by a visual and verbal message that reinforces the Group’s essence, the claim "230 years of first steps" comes to portray the ability of the group to reinvent themselves every day.
The campaign is thus the result of an immersion in the Jerónimo Martins Group's business, where we celebrate the people, the group's culture, and every first step that is taken daily by all who are part of it.
The aesthetics absorbed the authenticity of real scenarios and people, and photography and film were captured in places such as Best Farmer in Évora, the Logistic Distribution Center, and the DNA Laboratory in Azambuja or Seaculture in Sines, all part of the Group.
All this celebration, whose creativity was in charge of Shift Thinkers, is present in digital media, radio, and press, also featuring a campaign film.